Resource Library
GLOBAL YOUTH
CULTURE
The Spiritual Hunger of the Largest Unreached Culture Today
by Luke Greenwood
Resource Library
GLOBAL YOUTH
CULTURE
The Spiritual Hunger of the Largest Unreached Culture Today
by Luke Greenwood
We are the global generation. Urbanized and connected, we believe in freedom, equality, democracy, and justice. We are free and in control. We want everything now, but really, we don’t know what we want.
We have never been so close and at the same time so far from each other, never before so confused by life, its meaning, and its purpose. We have no hope, and we don’t know what to believe anymore. We are the Global Youth Culture, and this is our cry.
But God is on a mission and His heart is broken for this lost generation. The message of His love—the gospel—is for everyone, and it is not right that young people today don’t get to hear it because we’re not making it accessible to them.
They don’t come to us, so we need to go to them.
Luke serves as the European Director for Steiger, based in Wrocław, Poland, with his wife Ania and their two children.
Luke’s passion is in evangelism and discipleship among the alternative scenes of the Global Youth Culture. In previous years, Luke worked with Steiger Brazil, guiding a Brazilian version of the band, No Longer Music; the community house "Espaco Coletivo”; and a movement of evangelistic art and music events called Manifeste. In more recent years Luke has helped establish Steiger teams in Poland, Germany, Finland, Portugal, Ukraine, Belarus and Russia. His vision for Steiger in Europe is to see Jesus proclaimed to young people all over the continent.
Luke often speaks around the globe, sharing the vision of Steiger in churches and conferences, as well as teaching each year at the Steiger Missions School on the topics of Evangelism and Discipleship. To invite Luke to speak write to
We have never been so close and at the same time so far from each other, never before so confused by life, its meaning, and its purpose. We have no hope, and we don’t know what to believe anymore. We are the Global Youth Culture, and this is our cry.
But God is on a mission and His heart is broken for this lost generation. The message of His love—the gospel—is for everyone, and it is not right that young people today don’t get to hear it because we’re not making it accessible to them.
They don’t come to us, so we need to go to them.
Luke serves as the European Director for Steiger, based in Wrocław, Poland, with his wife Ania and their two children.
Luke’s passion is in evangelism and discipleship among the alternative scenes of the Global Youth Culture. In previous years, Luke worked with Steiger Brazil, guiding a Brazilian version of the band, No Longer Music; the community house "Espaco Coletivo”; and a movement of evangelistic art and music events called Manifeste. In more recent years Luke has helped establish Steiger teams in Poland, Germany, Finland, Portugal, Ukraine, Belarus and Russia. His vision for Steiger in Europe is to see Jesus proclaimed to young people all over the continent.
Luke often speaks around the globe, sharing the vision of Steiger in churches and conferences, as well as teaching each year at the Steiger Missions School on the topics of Evangelism and Discipleship. To invite Luke to speak write to
Endorsements
“For anyone who has the heart to reach this global youth culture that is being destroyed all around us I highly recommend that you read Luke Greenwood‘s book! He speaks with authority and with God’s broken heart as he shares principles to communicate the love of Jesus to a whole demographic of people all around the world crying out for answers. Read this book or die!”
- David Pierce - founder of Steiger International and the band No Longer Music, author of Rock Priest and other titles
- David Pierce - founder of Steiger International and the band No Longer Music, author of Rock Priest and other titles
“Luke Greenwood’s personal story and calling will inspire and challenge you to join in a movement of Jesus activists to reach the Global Youth Culture with the love of Christ. Like the Apostle Paul, Luke’s passion is that “Those who were never told of him – they’ll see him! Those who’ve never heard of him - they’ll get the message!” (from Romans 15:17-21 The Message). This book boldly declares the need, offers relevant solutions and provides practical ideas for following in the steps of Jesus to reach a group of people who are largely invisible to the traditional church.”
- Blair T. Carlson - GoodWORD Partnership, formerly International Crusade Director for Billy Graham and Congress Director, Cape Town 2010: The Third Lausanne Congress on World Evangelization
- Blair T. Carlson - GoodWORD Partnership, formerly International Crusade Director for Billy Graham and Congress Director, Cape Town 2010: The Third Lausanne Congress on World Evangelization
“I couldn't put this book down. So inspiring and eye-opening! Luke shares his life of surrender, obedience, and faith, with authentic stories that left me on the edge of my seat. He shows a deep understanding of the heart of the Global Youth Culture, what drives us, the root of what we believe and what keeps us going. And Luke knows the source of the answer: spending time at the feet of Jesus and stepping outside the church walls to be salt and light. A must read!”
- Sarah Breuel - Revive Europe Director, Evangelism Training Coordinator in IFES Europe, Board of Directors for the Lausanne Movement
- Sarah Breuel - Revive Europe Director, Evangelism Training Coordinator in IFES Europe, Board of Directors for the Lausanne Movement
“Luke Greenwood’s message is a timely, much-needed prophetic reminder to all of us followers of Jesus that the days are dark, and yet, never have the opportunities to reach and disciple the Global Youth Culture been any brighter. Luke carries a passionate simplicity for the lost meeting Jesus that always encourages my heart and life.”
- Chad Johnson - Former Director of A&R for Tooth & Nail Records, Founder, Come&Live!
- Chad Johnson - Former Director of A&R for Tooth & Nail Records, Founder, Come&Live!
“In the 1860s, Hudson Taylor traveled the British Isles opening Christians’ eyes to the vast mission field of China. More than 150 years later, Luke Greenwood sounds the same clarion call about young adults steeped in urban secular culture. Young people all over the world are “seeking truth in themselves and finding emptiness.” Through compelling stories from Sao Paulo to Dresden, Greenwood gives us a glimpse of what Jesus is doing to seek a lost generation. Through innovative evangelism and accessible Bible study in uncommon settings, the Holy Spirit is redeeming global youth and transforming them into a potent missions force. Global Youth Culture is a must-read for everyone wanting to pay attention to the move of God in our time.”
- Lindsay Olesberg - National Director of Scripture Engagement, InterVarsity/USA, Author of The Bible Study Handbook: A Comprehensive Guide to an Essential Practice
- Lindsay Olesberg - National Director of Scripture Engagement, InterVarsity/USA, Author of The Bible Study Handbook: A Comprehensive Guide to an Essential Practice
"A recent research „Losing heart“ on the UK church context undertaken by Youthscape has revealed the tragic fact that churches and youth ministries have lost confidence in their work with children and youth. Churches are failing to address the topics young people are interested in. Many churches do not even offer youth work anymore or when they offer, many of them find their work irrelevant, making no difference in the youth of today. They see no solution to fix this problem. The UK is no exception here but it mirrors many churches in the West. Therefore, I am totally excited about this new book “Global Youth Culture” on the market praying that it will meet this incredible need of showing who these young people in the global youth culture are and actually showing how easy it is to not only love but engage with them and invite them to follow Jesus. This book serves as an eye-opener to this young generation and should be read by all leaders responsible in churches and in society. I love what Luke Greenwood and Steiger International accomplish and highly respect that they practice what they teach. Let´s not accept for another generation to be lost for the Kingdom of God! There is no time for losing hearts but to join this revolution!"
Evi Rodemann - MA in European Mission, Chair of Lausanne YLGen Groups & Gatherings, Cheerleader of the next generation!
Evi Rodemann - MA in European Mission, Chair of Lausanne YLGen Groups & Gatherings, Cheerleader of the next generation!
“This book will challenge and inspire you to reach this generation. Many times we wait to see if people become open to God, but this book shows us that God is ready to reach into the empty spaces of people’s lives right now. Luke acutely describes the mindset of the current youth and equips you to walk out your life filled with Jesus and display the genuine gospel in this very opportune time for them to hear it. I love Luke’s heart and dedication to showing people from all walks of life who the true Jesus really is, his passion will truly inspire you.”
- Ben Fitzgerald - Leader of Awakening Europe
- Ben Fitzgerald - Leader of Awakening Europe
“We live in confusing times, with great challenges for us as Christians to truly impact the world today. This is a solid book with deep insight into what is actually happening with a modern global generation. It helped me to identify the cultural gap between society and Christianity and at the same time find mature and efficient ways to bridge this gap and communicate truth relevantly. It was very helpful in my work as I seek to effectively reach a secularized global youth culture.”
- Misha Nokrashvili - lead singer for Nuteki, leader of Steiger Belarus.
- Misha Nokrashvili - lead singer for Nuteki, leader of Steiger Belarus.
“Luke Greenwood is one of the great global voices regarding millennial evangelism. He is an extraordinary practitioner in this space. He is providing extraordinary thought and leadership to this most urgent conversation.”
Dr. Mac Pier - Founder, Movement.org, Lausanne Catalyst for Cities
Dr. Mac Pier - Founder, Movement.org, Lausanne Catalyst for Cities
“Global youth share an increasingly irreligious worldview shaped by popular artists, musicians, and memes distributed around the world. They also share a hunger for redemption. Luke Greenwood invites us to see where God is at work within the global youth culture and join him there—in "the scene"—to make disciples empowered for Christ's mission. Readers may debate what methods work best where they live, but there's no debating the need and no ignoring this inspiring call to action.”
- Brandon J. O'Brien - director of content development and distribution for Redeemer City to City
- Brandon J. O'Brien - director of content development and distribution for Redeemer City to City
“Many people may feel discouraged and concerned as they look out at the global youth culture of our generation. However, Luke helps us to see this is an opportunity rather than just a challenge and shows the power of the gospel to bring hope, healing, and transformation into some of the darkest and most unlikely contexts. Read this book and you will be reminded afresh at the wonder of the gospel and its relevance for every age and generation. Packed with exciting stories of faith-filled adventures it will encourage, excite and equip you to reach young people for Jesus.”
- Michael Ots - author, evangelist, and apologist
- Michael Ots - author, evangelist, and apologist
“An urgent call to understand and engage with globalized youth culture, increasingly shaped by secular humanism and modern technology. Out of the box, visionary, passionate, challenging.”
- Lindsay Brown - former International Director of the Lausanne Movement and IFES
- Lindsay Brown - former International Director of the Lausanne Movement and IFES
“I love this book! It’s a call to action, a guide to a world we know little about, a powerful demonstration of how God is at work amongst young people today, and a great read. Luke’s stories back up the wealth of research and experience he has through Steiger, the pioneering ministry that reaches out to those who are often far beyond the doors of our churches, but whose hearts are longing for the love of Jesus. Luke’s wisdom, passion, and spirituality back up the model of ministry he advocates, and leave no excuse for the church not to be involved with him and others in this vital contemporary ministry. Read it, enjoy it, and take up the challenge of reaching today’s global youth!”
- Dr. Richard Harvey - All Nations Christian College and Senior Researcher, Jews for Jesus
- Dr. Richard Harvey - All Nations Christian College and Senior Researcher, Jews for Jesus
“Luke is eminently qualified to rally his readers toward reaching the youth of the globe, having personally served on the front lines of evangelism since his call into ministry as a teenager. His book will inspire you with personal stories, conversations, and powerful insights into global youth culture. But Luke is more than just an insightful commentator; his passion for Christ, confidence in the gospel, and grounding in God’s Word will equip you to reach this next generation without compromise. I highly recommend his book to anyone who cares about one of the greatest missions’ challenges facing the church today – reaching the global youth culture for Christ.”
- Dave Patty - founder and president of Josiah Venture
- Dave Patty - founder and president of Josiah Venture